The Role of the Media in Development Aid

As someone who works in public engagement for a non-profit telling stories that are quite hard to tell (and certainly tough to make a fun soundbite out of the role of stats and data in development), I agree….

So USAID asked me to speak at one of their conferences last week about the role of media in development. Being utterly unqualified for this task did not stop me from doing it, and below is an adaptation of my little talk!

Let’s start with a thought experiment.

Think of all all the companies you know that didn’t exist 30 years ago and are now worth more than a billion dollars. It’s easy, right? Facebook, Google, Starbucks, Amazon, Whole Foods, Uber, we could go around the room for ages.

Now think of all the development NGOs or national nonprofits that didn’t exist 30 years ago and now get more than, say, 100 million in donations.* Doctors without Borders: 1971. Human Rights Watch: 1978. Amnesty International: 1961. Greenpeace: 1969. And those aren’t even the big-big ones. Red Cross, Oxfam, Save the Children, Care International, we’re talking World War II or before.

And what’s weird about this comparison…

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